The Economic Value of Physical Activity: Why Moving More Matters

We all know that staying active is important for our health, but have you ever thought about its value in economic terms? Our recent report titled “Economic Valuation of Physical Activity: A Multilayered Framework” explains just how much physical activity impacts both health and the economy. The report finds that physical activity leads to significant healthcare cost savings, increased productivity, and overall economic gains at individual, corporate, and national levels. The findings demonstrate how much individuals, companies, and even governments can benefit from encouraging regular physical activity.

The Value of 10,000 Steps a Day

The report focuses on the benefits of walking 10,000 steps a day, a common fitness goal linked to major health improvements. The 10,000-step goal is often recommended because it represents a level of activity associated with lower risks of chronic diseases, improved cardiovascular health, and better overall fitness. For individuals, an active day of 10,000 steps is estimated to be worth about $104.85, which translates to an annual benefit of $38,270. This value includes factors such as healthcare savings, reduced risk of early death, and higher productivity. Staying active isn’t just good for your health; it also saves money and improves overall well-being.

Physical Activity and the Workplace

The report also highlights the economic value of physical activity for businesses. Encouraging employees to engage in regular physical activity can generate $4.38 in value per employee each day, plus a 2.7% increase in productivity, based on estimates that include reduced healthcare costs, fewer sick days, and improved work performance. Healthier employees mean fewer absences, lower insurance costs, and improved efficiency—all of which benefit a company’s bottom line. Many companies are already investing in health and wellness programs, and this data shows why it’s a smart move.

National Economic Benefits

From a government perspective, promoting physical activity can lead to significant economic gains. For example, Singapore’s National Steps Challenge rewards citizens for meeting step goals, leading to better health outcomes and economic benefits. The report estimates that encouraging physical activity across the population could save 4.1% on healthcare costs, boost productivity by 2.2%, and create additional economic benefits equal to 1.56% of GDP. These numbers illustrate the potential impact of physical activity not just on public health, but also on economic growth.

Moving More is a Win for Everyone

The study emphasizes the importance of promoting physical activity at all levels—individuals, businesses, and governments. Whether it’s joining community exercise programs, participating in workplace wellness challenges, or investing in national infrastructure to support active lifestyles, the benefits are clear. These initiatives also provide long-term societal benefits, such as reduced healthcare costs, improved quality of life, and enhanced community well-being. Regular physical activity leads to healthier populations, more productive workforces, and a stronger economy.

Physical activity is more than just a personal health choice—it’s an economic asset that can benefit society as a whole.

Governments, companies, and communities can take action to encourage more physical activity. Incentive programs, better infrastructure for walking and cycling, and workplace fitness initiatives can all make physical activity more accessible and appealing to everyone. The key takeaway? When we invest in movement, we invest in our future.

If you are interested in more substantial information about our research, please feel free to directly reach out to Prof. Dr. Lennart Ante. We would like to thank Sweat Economy for funding this research.